Customers at the center of fintech thanks to personalized services

Thanks to big data, technology personalizes financial services focusing its attention of the customer. The Middle East is proposing itself as the leading region of the fintech revolution. Emma Parsons on the Banking Tech website reports that the Central Bank of Bahrain and more than 15 regulators around the world have founded the Global Financial Innovation Network aimed at a pilot project for companies that want to test innovative products and services.