Blockchain, three solutions for advertisers
Arry Yu on Forbes explains why advertisers should rely on blockchain to solve many of the problems of the industry:
1. Increased fraud prevention: 36% of all digital ad traffic could be fraudulent. Thanks to the ledger, no single party can unfairly influence the results
2. A more transparent supply chain: platforms and aggregators manage ads, limiting the control of advertisers. The blockchain is able to record every single operation
3. Improved data privacy: people tend to enter the same sensitive information on multiple websites. Blockchain technology offers the possibility of a safe place to store sensitive information. For example, a highly encrypted, decentralized database of personal information eliminates the need to enter the same data multiple times.